How Much Should I Charge for Microgreens? (Solved & Explained!)

You can sell microgreens for an average price of $30-40 per pound. Although microgreens are small in size, the prices of these small plants are quite high when compared to other plants. 

If you take into account the price of seeds and the renewal of the necessary equipment after each harvest, it is easy to understand why microgreens can be charged at higher prices.

Trays, within which the microgreens are grown, must be replaced or sterilized after each harvest and their soil is replaced with new. 

In addition to the use of quality soil and seeds, microgreens are offered for sale at high prices.

Which Microgreens Should I Grow?

Here are some of the questions you should ask yourself before you start growing microgreens:

  • Which microgreens are more profitable to grow? 
  • How easily can you find suitable seeds? 
  • How much initial capital do you have to invest?
  • Where are you going to sell them?
  • How will they be packaged?
  • How quickly can you sell them?

For example, the seed prices of the radish microgreen are quite high, but at the same time, the profit yield is higher. 

Nowadays, radish microgreens, which are in demand by many consumers in the market, are becoming the favorite of experienced growers with the profit share they bring. 

On the other hand, the growth stages of some microgreens are quite fast. This will allow you to achieve good profit margins in a short time. 

For example, sunflower is one of the microgreens that have a high growth rate and matures in about 7-10 days. 

This rapid growth phase of sunflower microgreens makes them an attractive plant for new growers. Generally speaking, it is a matter of adopting a cultivation strategy. 

If you can continue your pre-planned strategies correctly and in time, you can get the results you expect at the end of the process and earn a good profit.

Here are some additional criteria to consider when choosing your microgreens and factor these into your prices:

Growing Time

The growth time of microgreens is a very important issue. While some microgreens can be harvested in as little as 5-7 days, some of them have a harvest time of 20-25 days. 

The point you need to pay attention to here is how long you want to grow a microgreen that you can harvest. 

If you grow microgreens that can be harvested in a very short time, you can harvest frequently and sell more, and always remember that you must sell within a few days of harvest. The sooner the better.

Market demand

Market demand is one of the other important aspects that you should pay attention to. What do buyers like most? How often do they consume what? Which microgreens sell more? What time of year is the best for which microgreens? 

After asking yourself these questions, you should decide which microgreen you want to grow. 

While keeping an eye on market demand, you should also keep an eye on what other breeders with whom you are competing are doing and what strategies are they are following.

Competition

Your competitors are people who exist in the same field as you and getting to know them can help you to increase your dominance over the market.

By analyzing the methods and strategies they use, you can compare the price, quality, and value of your own goods with theirs.

Competitive sellers set their pricing in a way that does not undercut their profits so they are making losses, but not so high they price themselves out of the market. 

Low prices will work for you but do not compromise on quality. Once you get a foothold in the market and make a name for yourself you can gradually increase your prices.

Profit margin

You must obtain a healthy profit margin in order to take your place in the sector and ensure the continuity of your production. 

In order to get the returns you expect from a crop, you should adopt particular methods and strategies you need to achieve your goals.

The ultimate goal is to grow your crops with the cheapest labor without sacrificing quality and deliver them to the most profitable buyer firsthand.

What Space Do You Need to Grow and Sell Microgreens?

You don’t need much of a large area to grow your microgreens. You can easily do this in an empty room of your house, in the greenhouse, or in your garden. 

If your room is a narrow room instead of long, you can add wall-mounted shelves inside the room to save space. In this way, you can grow more microgreens in a smaller area.

How Long Does It Take to Establish a Microgreen Business?

Microgreens can be harvested in 2-3 weeks on average. During this period, it will be sufficient to spend 12-20 minutes a day on your plants and a few more hours a week establishing a business plan and sales strategy.

Microgreens don’t waste a lot of your time. If you have a larger microgreen farm, this period will be longer, but the time you have allocated at that time will not be reflected as a burden on you, because you will earn a satisfactory amount of money in return.

Do I Need a License to Sell Microgreens?

FSMA product safety rule is applied to microgreens. You can take advantage of some exemptions under these rules.

For example, you may be exempt if you sell less than $25,000 of products per year. Apart from this, if you are growing microgreens as an amateur, you do not need any license or documents.

You can grow your products legally and deliver them directly to small-scale buyers.

Who Can I Sell Microgreens to?

You can sell your microgreens to local restaurants, markets and direct to consumers.

Many luxury restaurants include microgreens in their menus. Since these restaurants usually work with national companies, it may be difficult to choose at first, but you can sell your products to these restaurants with good promotion and presenting your products as locally grown and organic.

Another area where you can sell your microgreens is at local markets. At markets you can reach many buyers first hand and sell your products.