How Do I Get Microgreen Customers? (Solved & Explained!)

In order to reach microgreen customers, you must first make a plan. You should plan and note in advance who your customers are and where they are. Your customers could be restaurant owners, chefs, or at the market.

If you wish, you can talk to businesses over the internet, by phone or in person. You can sell your microgreens to restaurants, farm markets, and grocery stores. 

Reaching your potential customers is entirely up to your communication skills. Remember, you are not only a manufacturer but also a seller who aims to deliver your products to buyers.

What Kind of Research Should Be Done Before Starting to Sell Microgreens?


If you are a newcomer to the microgreen business, rest assured that you are not the only one who will be doing this business and there is plenty of advice out there.

Dozens of businesses or individual vendors like you sell their microgreens to the market. These companies are your advisors and potential competitors and it is very important for you to compete well with them. 

The most important thing you have to do is to be a good observer. You should analyze your competitors’ sales techniques and methods well. 

You should carefully analyze what types of microgreens your competitors are selling, at what prices, their product packaging, and in which markets they sell these products. 

Only after the correct analysis has been done can you enter the market successfully. You should get the necessary information about your competitors by asking questions such as:

  • Do your competitors have a website? 
  • Do they need wholesale warehouses? 
  • How do they set the prices? 
  • How does this reflect on prices in case of possible competition? 
  • How are their customer relations? 

Local market demands

You should analyze local market demands with questions such as:

  • Is there a demand for healthy green food in your area? 
  • What is the number of greenery-consuming restaurants that follow vegetarian diets in the surrounding area? 
  • What kind of microgreens does this restaurant prefer to include on its menus? 

Competitive edge

You need to find the most important differences that set you apart from your competitors. The question you should ask yourself is what do you have that others do not? With this question, you will find the main difference that will make a difference between you and your competitors.

For example, while your competitors are selling pre-harvested microgreens, you can supply your customers with fresher microgreens. 

You must have a difference that distinguishes you from others so that customers prefer you over your other competitors.

Where Can You Sell Microgreens?

Selling microgreens to restaurants

You can sell your microgreens to restaurants. Many restaurants compete with each other to add new flavors to their menus. 

This can be a great way to reach your goals. If this is the case, you can start by making a list of local restaurants in your area. 

Local restaurants strive to provide the best service to their potential customers with their unique tastes. You can market your products by phone or by calling from the door. 

Consider the strength of communication. Now you must be not only a manufacturer but also a good seller and succeed in impressing your customers. 

Another option is luxury restaurants. These types of restaurants are especially famous for the vegetarian options they include in their menus. 

Be sure that the microgreens you have will be a valuable product for these restaurants. Upscale restaurants often work with national distributors, but that doesn’t mean you can’t sell your microgreens to them. 

If you offer them fresher produce daily, they may not be able to resist your offer.

Selling microgreens at farmers’ markets

Selling your crops at farmers’ markets is a very good idea. These markets consist of hundreds of people who want to buy daily and weekly produce. 

You can sell your products quickly at these markets and easily make a profit. In addition, another good thing about these markets is that dozens of manufacturers like you are there and you can expand your network.

As you enter these markets, you can develop your networks and cooperate with many different manufacturers. 

Markets are the places where the heart of life beats. Here you will learn how to sell your product firsthand by practice, and get to know the business and strengthen your communication skills.

Selling microgreens to grocery stores

You can sell your microgreens to grocery stores. Small independent stores in the surrounding areas may want to take a look at your products. 

Some grocery stores work with national companies. Some may want to contact vendors like you directly. 

The point to be considered here is what your advantage is over your competitors is. Why should your customers choose you over national companies? If you have fresh produce on a weekly or monthly basis, they may most likely want to work with you.

Are Microgreens a Good Business?

The microgreen business is a very profitable business model. Thanks to the short harvest cycles, you can harvest quickly without waiting for long and make a profit in a short time. 

You do not need a large area for this business model. You can maintain this work in your house or in your garden and you can get a high yield and good profits promptly.

How Much Does it Cost to Start a Microgreens Business?

Getting started with the microgreen business is easier than you think. For example, you can start this business with a small capital of $100. 

You can make an average of $1000 profit from 10-20 trays per month. The most important point here is to reach the right customer. 

In order to reach your customers, you should act in a systematic and planned manner and conduct detailed market research.

Is it Profitable to Sell Microgreens?

The microgreen business is very profitable. These little greens can bring you big profits without much hassle. 

Also, you don’t need to spend a lot of time tending to them. By spending just a few hours each day monitoring your microgreens, you can have a healthy product in no time.