How to Sell Microgreens

Where Can I Sell Microgreens?

Theoretically, you could sell microgreens anywhere from an online store to a flea market stand. Vegetable booths have traditionally been the most popular place to market these unique organic products.

In recent years, the biggest profit margins have been enjoyed by those who focus on direct sales. That’s why so many growers of microgreens have reached out to culinary and nutritional specialists when they need new sales leads.

Where Can I Make the Most Profit?

Arguably, the highest profit margins are among those who sell their products in health food stores. This includes both brick-and-mortar stores as well as those online.

Some individual growers have had good results getting a good position in stores to encourage impulse buying. These sellers pay a slotting fee to earn a better position on what’s known as a planogram.

This is a chart that tells stores where to put things, and can lead to increased profits for certain sellers. Others have been able to prosper by heavily involving themselves with organic food communities online.

How Much Can You Sell Microgreens for Per Pound or Per Tray?

On average, the price for microgreens is somewhere around $25-45 per pound. An average 1-2 week harvest should give you around 7-12 oz. for each tray.

That translates into anywhere from maybe $12-19 per tray, depending on how many vegetable greens you’re able to harvest before true leaves start to grow in on them. Those who sell them as nutritional supplements may fetch somewhat more.

How to Sell Microgreens Online

There’s no lack of sites to sell organic products online, but unfortunately you’re going to be up against some fierce competition. Try the following to limit this:

  1. Start creating accounts for more than one sales channel
  2. Create your own eCommerce platform to sell from
  3. Post proposals on social media, as many organic shoppers actually congregate together now
  4. Consider joining a forum or email reflector to find leads
  5. Make a dedicated inbox to communicate with chefs, nutritionists and other potential customers
  6. Post recipes that encourage people to use your microgreens
  7. Share gardening tips to attract new readers
  8. Research outside prices to better figure out where to set yours at

How to Sell Microgreens to Restaurants

Focus on primarily selling to restaurants that pride themselves on a farm-to-table experience as you use the following steps:

  1. Contact chefs who would buy microgreens directly
  2. Consider offering an in-place salad bar featuring your products
  3. Negotiate a slotting fee for your specific products
  4. Market microgreens to restaurant co-ops that are managed the same way that farming co-ops are
  5. Get in touch with artisanal businesses that maximum product margins by charging a premium
  6. Work with food truck vendors to sell some of your greens in the form of sandwhich dressing or salad components
  7. Consider offering your microgreens as an upcharge extra as steak or prime rib garnish
  8. Emphasize the quality of your ingredients, since restaurant goers that are interested in microgreens are often willing to pay for this factor

How to Sell Microgreens to Grocery Stores

Any microgreens sold to a grocery store must meet minimum standards set by the USDA. Barring that, you can:

  1. Contact managers of regional stores
  2. Ask to be put in touch with a marketing speciliast
  3. Negotiate a price based on an agreed-upon amount for prepackaged greens
  4. Pay a slotting fee for premium shelf space
  5. Arrange for a position in a system-wide planogram
  6. Request permission to sell microgreens from a stand in front of a store
  7. Offer shoppers free samples if you’re registered to do so
  8. Focus primarily on regional chains or individual stores, since traditional supermarkets are unlikely to sell anything deemed to be from a small batch

How to Sell Microgreens to CSA

Those selling any sort of vegetables to community supported agriculture co-ops will usually have to buy into the cooperative. Once they have, then can do the following:

  1. Sell shares of an existing harvest
  2. Get cited for a specific price per pound
  3. Trade microgreens in bulk for other products
  4. Get put in touch with other retailers who might be interested in buying them
  5. Market some portion of their surplus to other farmers who are full members of the collective
  6. Partner with other individuals in the collective who will package and market their produce for them
  7. Join any online community that the CSA offers, because these will often help individuals connect with those who are interested in buying their microgreens
  8. Attend in-person or virtual CSA meetings, which can help individual growers find people who need a supply of microgreens as well as any other surplus crops that they might have for sale

How to Package Microgreens for Sale

Packaging for microgreens usually has to adhere to some basic USDA government standards, but these are satisfied by almost any covering depending on the type of area you’re selling them in. If you’re marketing your crops from a stand at a flea market, then you might be able to sell them directly from trays.

Otherwise, the best pakaging is easy to recycle or compost, which is why brown packing paper has become a perenial favorite. This material is usually easy to find on farms anyway, which has further increased its fame.

Most people sell their microgreens in 2-3 oz. paper bakery bags or plastic re-closeable clam shells. You might want to consider whether or not your chosen type of packaging is sustainable, which is of special importance not only because of environmental impacts but also because of the buying interests of certain types of customers.